The first drug driving campaign in a decade launched 24 November, by Government backed ‘THINK!’ to remind people that one poor decision can have devastating consequences.
Teaming up with Police enforcement operations, new adverts running online will target drug driving ‘hotspots’ across England and Wales using Police data.
This campaign targets young men, as DfT statistics show around 90% of drivers impaired by drugs in collisions are male, and four in every ten are aged between 17 and 30.
The latest data also shows an increase in drug-related collisions over the last ten years; between 2014 and 2023, there has been a 70% increase in driver fatalities where drugs were present.
With the tagline, “Don’t Put Drugs In The Driving Seat” the new campaign video is shot entirely from the driver’s seat with a dynamic rotating camera. The film shows how one reckless choice can spiral into devastating consequences; a car collision, police station visit, facing the judge in court, and ultimately ending up behind bars.
