A major campaign is targeting cities with high student populations to raise awareness of the wide range of career opportunities the logistics sector has to offer.
Generation Logistics, which is the brainchild of Logistics UK and CILT and sponsored by businesses from across the logistics sector, is launching a major advertising campaign using posters in bus shelters, shopping centres and other busy areas of university cities.
The posters aim to challenge perceptions about the industry and encourage interaction with the programme’s website, www.generationlogistics.org as part of a wider strategy to tackle the skills shortage and attract more diverse talent to the sector.
Posters in cities including Edinburgh, Liverpool, London, Manchester and Cardiff feature eye-catching visuals linked to roles in the logistics sector in the campaign’s distinctive orange and black livery, all with the strapline “Vacancies Available. Potential Unlimited”.
