Scottish operator the Malcolm Group is to sponsor the travel and traffic on HGV1 Radio, writes Peter Brown.
The new start radio station has enjoyed a meteoric rise through 2024, with its mix of music and interviews aimed squarely at lorry drivers.
Andrew Malcolm MBE is the CEO of the Malcolm Group. “It is very exciting for us to be the sponsor for the travel and traffic on HGV1 Radio,” he said.
“Trucking is our game. Our drivers are one of the most important assets we have, so we are delighted to be supporting the campaign and keeping lorry drivers up to speed with what is happening out on the road.”
HGV1 Radio made its debut at Truckfest Lincoln 2024 with its host DJ Mikey Faulkner, and has become a listening post with important issues discussed but also a focal point that joins the industry together.
Bob Limming is a director of Live Promotions, which runs Truckfest. “To get a sponsor with the magnitude and reputation of the Malcolm Group shows how far HGV1 Radio has come in such a short space of time,” he said.
“And it can only get better. With the music, regular news features, weather and Traffic and Travel sponsored by the Malcolm Group, we have a radio service that is there 365 days a year to serve you!”
