Volvo Trucks has launched the industry’s first degree-level truck sales apprenticeship after partnering with Middlesex University, writes Chris Tindall.
The initiative was pioneered by Hannah Mayo, director of new vehicle sales for Volvo Trucks UK & Ireland, as an approach to broaden diversity within the sales team and attract a new generation of talent.
The inaugural intake of apprentices is set to commence in September.
The OEM said there would initially be six places available on the three-year course, which will provide an opportunity to combine real-world experience within Volvo Trucks, with regular learning support from a workplace mentor and a tutor from Middlesex University.
She said: “We want to take responsibility for shaping the next generation of Volvo Trucks salespeople, by giving a group of apprentices the chance to develop their capabilities with us as they study, putting what they learn into practice right away.
“It will be a unique opportunity for them to discover more about themselves and their aspirations, whilst learning about our brand, the industry and what it takes to work in a truck-specific sales environment.
“Across our business there’s also a real drive to encourage greater diversity, because this brings together different ideas, different backgrounds and gives our team a more rounded approach.
“As the industry evolves, especially with new technologies like electric trucks, diversity in sales will strengthen our ability to adapt and succeed.”
