Motorway service area operator Roadchef is piloting a new HGV driver loyalty scheme which it claims is the first of its kind offered by any operator on the UK motorway network, writes Carol Millett.
Dubbed the Truckmasters Club, the scheme, which will initially run as a one-year pilot, has been developed by Roadchef after consulting with HGV drivers.
The operator said the scheme is designed to support “the unsung heroes of our roads as they undertake essential work and make their experience on Britain’s motorways more comfortable”.
The scheme offers HGV drivers reward points in exchange for paid parking which can be redeemed for vouchers to spend in Roadchef’s WH Smith stores, catering units or Days Inn hotels, or transferred to Love2Shop vouchers, which offer gift cards for over 90 retail brands.
