News that MV Commercial had bought Fruehauf caught many by surprise. Now the questions; starting with why the Livingston based business spent the cash and how will it succeed where others have failed, writes Gordon Roberts.
THE PREDICTED demise of Fruehauf was as regular as the first Monday of every month. However close it might have been to the precipice, it never came.
Now it is in the hands of Livingston based MV Commercial.
From the 68 acre Fruehauf site at Grantham, Norfolk, MV Commercial’s CEO Tom O’Rourke and managing director Steven Cairns explained why they’d bought the manufacturer and how their management team would thrive where others have been unsuccessful.
So, why did MV Commercial buy Fruehauf? The answer is two-fold.