BY AND large journalists, even practicing ‘lorry driver’ journalists, are kept out of harm’s way. Given straightforward A-to-B routes through scenic terrain or an off-road test track with pot-hole free asphalt and purpose built gradients is the usual fare with driving time counted in minutes rather than hours.
From those morsels we’re expected to drum up an ‘experience’ as well as a ‘summary’ of the new product many will be expected to buy and use.
However, tippers tend to be given a bit of licence to thrill, and Iveco came up with steep gradients, very rough road surfaces and all done in blinding heat and light. Clearly, the sort of environment in which the new Iveco T-WAY would be expected to excel.
