YOU’VE got to hand it to Renault. Two months ago in our June issue we revealed how the French truck manufacturer launched its upgraded T range tractor unit virtually, through a computer game!
Now, Renault has created a new and innovative way to welcome visitors to the Bourg-en-Bresse factory where its long distance and construction ranges are assembled, by opening virtual doors to its flagship manufacturing site.
The behind-the-scenes tour provides a 360 degree view of the assembly line, accompanied by audio commentary.
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