THE NEW Iveco Live Channel is designed to provide a virtual home for customers and followers to meet, interact and enjoy the full truck manufacturer’s brand experience.
At a time of radical transformation, when the pandemic has accelerated the trend for digitalisation, while pushing people and businesses into the virtual world, Iveco says it has seen an opportunity to create an entirely new way to develop its relationship with customers, the industry, vehicle enthusiasts and the general public.
Thomas Hilse, Iveco brand president, said: ‘This is not simply a tool for social distancing: it is really the future!’
Iveco Live Channel will broadcast on-demand videos, as well as providing a virtual classroom for training activities for salespeople and service technicians.
